BCBGMAXAZRIA and Magnum Ice Cream unveil a chocolate-scented wrap in decadent hybrid of chocolate and couture – PSFK

BCBGMAXAZRIA, Magnum Ice Cream, Harvard professor and scent inventor David Edwards, and iconic master perfumer Christophe Laudamiel put their heads and noses together to create a fashion wrap with a confectionary twist: it is implanted with tiny oNotes so that it gives off the aroma of Belgian Chocolate.

Read more here.

If you buy from BCBG after June 30th, BCBG will give out 6,000 gifts with purchase in form of an exclusive scented scarf containing 4 oChips. They are scented with Magnificent Chocolate for Magnum #21, a Laudamiel creation based on real creamy orris and real chocolate extracts to recreate in your nostril a Belgian chocolate and vanilla ice bar melting under your palate.

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